We all know and love the benefits to Consumer Reports , but I love getting some insight to hot new products on the market. While watching The Today Show last week, I tuned in for the quick segment regarding 2010′s Products of the Year. For several years many countries have been featuring their finest products fro reviewal. Just within the past two years, the United States have been participating. After a product is entered and goes through a jury filter the products are voted on by 60,000 American shoppers representing the country’s population, and decide which products are the best in their category.Next time you are out shopping keep an eye out for the seal of approval for the best from personal care to kid-friendly and beverages. Product of the Year winners typically see their sales increase by an average of 10%-15%.
If you are on the hunt for the best in baby and mom products. Shop now at our OpenSky Store for handpicked items to celebrate your “happy hour.”
Personal Hygiene Category Winner
Afrin® PureSea™
Schering-Plough Consumer HealthCare
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Pet Food Category Winner
Cesar™ Treats
Mars Petcare U.S.
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Oral Care Category Winner
Colgate® Wisp®
Colgate-Palmolive
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Household Products Category Winner
Glade ® Sense & Spray ™
S.C. Johnson & Son Inc.
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Value Products Category Winner
Moser Roth® Chocolate
Aldi Inc.
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Coffee Systems Category Winner
Nescafé Dolce Gusto
Nestlé
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Hair Care Category Winner
Pantene Pro-V Nature Fusion Shampoo and Conditioner
Procter & Gamble
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Hair Color Category Winner
Perfect 10™ by Nice’n Easy
Procter & Gamble
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Home Cleaning Products Category Winner
Pledge® Multi Surface
S.C. Johnson & Son Inc.
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Carpet Care Category Winner
Resolve Deep Clean Powder
Reckitt Benckiser
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Personal Care Category Winner
Secret Clinical Strength Waterproof
Procter & Gamble
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Children’s Products Category Winner
Springfree Trampoline
Springfree Trampoline Inc.
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Beverage Category Winner
Sprite Green™
The Coca-Cola Company
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Laundry Products Category Winner
Tide Stain Release
Procter & Gamble
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60,000 consumers
28 countries, us on the last two year
product of the year logo
NEW YORK — Aldi’s Moser Roth chocolate, Sprite Green, Nescafe Dolce Gusto and Cesear Treats are among the 2010 Products of the Year, as voted by consumers.
The products earn the right to bear a red symbol with the message “Voted Product of the Year, Consumer Survey of Product Innovation 2010.”
Winners were announced here at a dinner Tuesday hosted by “Supermarket Guru” Phil Lempert. They include: Pantene Pro-V Nature Fusion Shampoo and Conditioner; Perfect 10 hair color by Nice ‘n Easy; Secret Clinical Strength Waterproof deodorant; Tide Stain Release; Resolve Deep Clean Powder for carpet care; Glade Sense & Spray air freshener; Pledge Multi Surface cleaner; Colgate Wisp disposable toothbrushes; and Afrin PureSea nasal rinse.
Products were initially nominated by their manufacturers before the field was narrowed by a panel of industry judges. Recognized brands are ultimately chosen by 60,000 Americans polled by research agency TNS. Entry in the program is free but products selected by the jury as finalists pay $25,000. Winners pay $90,000.
Drug chain Walgreens, Deerfield, Ill, will look to organizations like Product of the Year, and winning brands, to aid in rationalizing SKUs as part of its customer centric retailing initiative, Colin Watts, chief innovation officer at Walgreens and chairman of the Product of the Year award jury, told attendees. As part of its CCR plan, the chain has done things like pare nine SKUs of flashlights down to one.
“It’s really going to put pressure across the board on the need to pick the best items, at the best price points and make sure we make them available at all of our shopping points across Walgreens,” he said.
Toni Danielson, ad agency working mom of a big brown-eyed little man, wife to an amazing husband, Digital Media Lover. Blogger. Infographic-obsessed. Expat. Happy Hour Mom. BBall Wife. Not all in that order. Join me in my journey to become the ultimate Happy Hour Mom!
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